I'm a 27 year old man and this is the only product I use in my hair. I was so tired of only being able to find products for my hair that are filled with chemicals -- even the "natural" brands sneak nasty stuff in there. This product is light enough that it allows my hair to stay soft while keeping it from getting too rowdy.
My only complaint is that it's packaged and mailed in plastic. I feel like we can do better here -- paper mailers at the least. Also, the label covers the bottom that shows it is a "1" plastic meaning that it's easily recyclable. Most people won't take the time to remove that label and probably end up throwing it in the trash. I would love to see a "rinse & recycle" message on the label.