At Lane & Co, our mission is to simplify kids' hair and skin care with safe, effective, and clean products parents can trust. From gentle hair care to nourishing skin solutions, we’re committed to total transparency—every ingredient, every formula, every time. Because we believe creating high- quality essentials the right way is the only way to build a healthier, safer world for our children

We design for littles

Your baby’s skin is up to 30% thinner than yours—so it absorbs more. That’s why we use only safe, gentle ingredients in every Lane & Co product, safe for daily use on delicate skin.

Simplifying life for parents

We work with top chemists to create plant-based, kid-safe products— rooted in research and shaped by parent feedback to deliver care that’s safe, effective, and easy to use

We continue to learn

We work with top chemists to create plant-based, kid-safe products—
rooted in research and shaped by parent feedback to deliver care that’s
safe, effective, and easy to use.

Redefining “Good Enough”

Many brands say “mostly natural” is enough. We don’t. We create clean, gentle formulas with only the safest ingredients—because your child’s care deserves nothing less.

At Lane & Co, every product is made with care—clean, effective, and designed to keep your kid’s routine simple, safe, and stress-free
  • 100% plant-based
  • Vegan
  • Non-GMO and hypoallergenic
  • No soy, gluten, peanut, or dairy
  • No phthalates, parabens, dyes, or sulfates
  • Cruelty-free
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