Goodbye Cowlicks. Good Riddance Chemicals. Hello Adorable Toddler Hair.

The Gentle + Safe Hair Paste Picky Parents Trust

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Taming Baby’s Flyaways Is No Walk in the Park

All you want is to quickly comb your baby’s hair into an adorable, aww-worthy style. But the confusing labels + synthetic chemicals in most hair styling products only leave you with…
Stiff + Crunchy Helmet Hair
An Oily, Greasy Mess
Icky Ingredients (and Mom Guilt)

No Cowlicks. No Chemicals. #NoFilter.

Discover the light-hold hair paste picky parents trust to style baby hair that looks good in photos and on the go.

  • 100% plant-based
  • Vegan
  • Non-GMO and hypoallergenic
  • No soy, gluten, peanut, or dairy
  • No phthalates, parabens, dyes, or sulfates
  • Cruelty-free
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A Toddler Hair Paste You Can Feel Good About Using

As busy parents ourselves, we believe it shouldn’t be so hard to find a trust-worthy, baby-safe hair styling product that tames crazy baby hairs so your little one can look their very best.

So we created a gentle, vegan, and hypoallergenic hair paste that would clear the world’s highest safety care standards.

The Strict Body Care Standards Set by Whole Foods
The Highest Safety Rating from the Environmental Working Group
Only Safe Ingredients According to The Cosmetics Ingredient Review
Our Mission, Value, and Standards

Take a look inside

If you’ve ever squinted in confusion at the ingredients list on a baby product, you’re not alone. We believe no parent should need a degree in chemistry to discern good from bad when shopping for their child. Here’s a transparent look at all the good stuff in our hair paste—and all the icky stuff we promise to leave out.

What’s In It (+ What’s Not)

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