Taming Baby’s Flyaways Is No Walk in the Park

All you want is to quickly comb your baby’s hair into an adorable, aww-worthy style. But the confusing labels + synthetic chemicals in most hair styling products only leave you with…
Stiff + Crunchy Helmet Hair
An Oily, Greasy Mess
Icky Ingredients (and Mom Guilt)

No Cowlicks. No Chemicals. #NoFilter.

Discover the light-hold hair paste picky parents trust to style baby hair that looks good in photos and on the go.

Our Best Sellers

Hair Care + Skin Care

  • 100% plant-based
  • Vegan
  • Non-GMO and hypoallergenic
  • No soy, gluten, peanut, or dairy
  • No phthalates, parabens, sulfates
  • Cruelty-free
  • Vegan
  • Organic & natural ingredients
  • Dermatologist tested
  • Safe for sensitive skin

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Kids Hair and Skincare You Can Feel Good About Using

As busy parents ourselves, we believe it shouldn’t be so hard to find a trust-worthy, baby-safe hair styling product that tames crazy baby hairs so your little one can look their very best.

So we created a gentle, vegan, and hypoallergenic hair paste that would clear the world’s highest safety care standards.

Our Mission, Value, and Standards

Take a look inside

If you’ve ever squinted in confusion at the ingredients list on a baby product, you’re not alone. We believe no parent should need a degree in chemistry to discern good from bad when shopping for their child. Here’s a transparent look at all the good stuff in our hair paste—and all the icky stuff we promise to leave out.

What’s In It (+ What’s Not)

As Seen in


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