Standards
We Choose Transparency
We go beyond industry standards to list every ingredient and its purpose—because parents deserve full transparency in their children’s hair and skin care.
We Continue to Learn
We work with top chemists to create plant-based, kid-safe products—rooted in research and shaped by parent feedback to deliver care that’s safe, effective, and easy to use.
Redefining “Good Enough”
Many brands say “mostly natural” is enough. We don’t. We create clean, gentle, plant based formulas with only the safest ingredients—because your child’s care deserves nothing less.
The Strict Body Care Standards Set by Whole Foods
Only Safe Ingredients According to The Cosmetics Ingredient Review
Discover kids hair care products that picky parents trust to style baby hair that looks good in photos and on the go.
- 100% plant-based
- Vegan
- Non-GMO and hypoallergenic
- No soy, gluten, peanut, or dairy
- No phthalates, parabens, dyes, or sulfates
- Cruelty-free
