Before our son was born, we stocked up on the eco-friendly diapers and organic crib sheets and all the baby gear any parent had ever raved about in an Amazon review. We thought we were prepared for anything. One teensy little thing we weren’t prepared for? Taming those crazy, static-y, cowlick-y baby hairs! When we tried to find a baby-safe product that could help… well, things got messy.

Baby lotion made his hair oily. Baby hair gels were too stiff for a casual, everyday look (unless we wanted that everyday look to be a mohawk or combover). And every product we looked at—even those deemed “gentle”—had icky chemicals lurking in the ingredient lists.

We couldn’t believe it was so darn hard to find trustworthy, baby-safe hair and skincare that actually worked. So we set out to fix that!

Today, we’re proud to offer a full line of clean, gentle, parent-approved products for kids-from our light-hold hair paste and detangling spray to our all-purpose balm, hair gel and baby brushes. Each formula is made with safe, transparent ingredients that meet the highest standards-and work like a dream.

As you share those aww-worthy photos of your littles online, don’t forget to tag us @laneandcoshop.

Welcome to the Lane & Co family—we’re so glad you’re here.

From our family to yours,
Marissa