It doesn’t matter how long you stand in the Target aisle squinting at labels, it’s nearly impossible to understand what’s in most baby products. Part of the problem is that the FDA doesn’t require manufacturers to tell you very much. But we think you deserve better.
You won’t find us hiding behind misleading labels or confusing ingredient lists. Here’s a complete list of exactly what’s in our products—plus a list of all the yucky stuff we’ve banned for your little one’s safety and your peace of mind.